Vision
Owner or CEO's
The best possible outcome to your company that you will never be able to attain
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Mission
The "action plan" to the vision
The mission is the strategic plan that the leader team puts together
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Employees
Implement the plan
The employees either buy in or don't connect at this level
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Culture
The employee's belief system
When your employees "buy-in" to the vision, success is inevitable!
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Product
Quality
The quality of the end product shines when employees know where they are going
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Profit Margins
Easy to track
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